10 Ways to Fake It 'Til You Make It in Streetwear

If you're trying to make it big with your streetwear brand, follow this template to ensure you hit the jackpot.

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Complex Original

Image via Complex Original

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Streetwear could quite possibly be the hottest form of fashion right now. People are leaving the double-breasted blazers and hard-bottoms at home in favor of T-shirts, snapbacks, and even basketball shorts. With so many brands out there, it's hard to stake your claim—unless you know exactly how the game works.

That's right, we've boiled this shit down to a science (kind of) and know just what you need to do to make the next hyped-about label. By taking simple cues from popular streetwear brands, we put together this handy guide into fooling people your clothes are much cooler than they actually are—which is the big secret! So grab a seat and holler at your investor, here are 10 Ways to Fake It 'Til You Make It In Streetwear. 

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Shoot a lookbook with scantily-clad hot girls with "big assets."

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Use social media as your main vehicle for sales and promotion.

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Parody high fashion items.

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Make up some weird genre for your clothing like "internet malwear."

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Showcase your anti-establishment because "fuck corporations."

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Video lookbooks with flashing images that really don't show much of the collection are a plus.

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Photoshop your shit on celebs and pass it off as real.

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Screenprint numbers, hashtags, ellipses, etc., whatever you can get your hands on.

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Rely on religious iconography. The more conflicting ideologies, the better.

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When in doubt, just make everything black.

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