Shoot a lookbook with scantily-clad hot girls with "big assets."
What better way to get dudes to aspire to wear your shit then to throw it on a couple of curvacious beauties they wish they could holler at? Hot chicks with an edge sell your products like hotcakes. Find a shorty or two on Instagram, then have them throw on a beanie and lose (almost) everything else. Win-win.