Streetwear could quite possibly be the hottest form of fashion right now. People are leaving the double-breasted blazers and hard-bottoms at home in favor of T-shirts, snapbacks, and even basketball shorts. With so many brands out there, it's hard to stake your claim—unless you know exactly how the game works.
That's right, we've boiled this shit down to a science (kind of) and know just what you need to do to make the next hyped-about label. By taking simple cues from popular streetwear brands, we put together this handy guide into fooling people your clothes are much cooler than they actually are—which is the big secret! So grab a seat and holler at your investor, here are 10 Ways to Fake It 'Til You Make It In Streetwear.