Nostalgia is a powerful thing, but what separates hipster reappropriation and a knowing nod to the past is actively bringing a brand or piece of clothing into the now. For a brand like Kenzo, that means putting their iconic prints on New Era caps and Vans Sneakers. Stussy took their classic "World Tour" T-shirt and gave it a tie-dye treatment for this season. Both played up on existing things in their heritage and made them modern. Simply doing things like printing old rap record labels on a T-shirt or cutting up bedsheets from an '90s TV show and making it into somthing wearable doesn't do anything new, it just sells people on the strength of nostalgia alone.
3. Rehashing the old and selling it as the new