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10 Things Clothing Brands Need to Stop Doing

1. Objectifying women to sell menswear

Menswear is about fit. You want to see how a garment sits on the body, or how a graphic is placed on a T-shirt. Putting your clothes on girls in order to sell them says nothing about the quality or construction of a garment, but everything about your attitude towards women. Streetwear already has a reputation as a boys' club with a less-than-uplifting disposition towards the opposite sex (see: the Thirstiest Men of Instagram), and showing off your clothes in this manner only perpetuates that culture. It's 2013. Plenty of women are running the industry. We know by now that there are plenty of other things that sell more than sex.

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