People that are popular on the Internet don't necessarily hold the same sway when it comes to moving units. Instagram likes and reblogs won't keep your brand afloat—sales wlll. If you're looking to build exposure, that's one thing, but hitting up so-called "influencers" to peddle your wares isn't as effective of a strategy as actually making good things people want to buy.
8. Bringing on of-the-moment "influencers"