It's 2013, and everyone from streetwear brands to fashion labels have this whole "media" thing on lock. First comes the lookbook or fashion show, followed by collaborations that help build hype, and from there you have things like working with "#influencers" to put your product all over the Interwebs, and getting placement at all the best stores (and sometimes, even the cool, obscure ones).
But it's high time for a change from this boring old formula. This is the future, after all, so why not try some new things? While clever marketing ploys and strong branding can help a label out, there are plenty of design and hype-building practices that are so played out they need to be deaded immediately. Here are 10 Things Clothing Brands Need to Stop Doing.