Tommy Hilfiger has decided to take on a project that's a bit unexpected. The clothing designer has released a limited edition Surf Shack Boards Collection. He has drafted a great team of artists for the collection: Lola Schnabel, Richard Phillips, Scott Campbell, Gary Simmons, and Raymond Pettibon. The various boards reflect their individual aesthetics.
"Lola, Richard, Scott, Gary, and Raymond have incredibly varied styles and brought unique perspectives to the project, which created a diverse and exciting result," Hilfiger said to Elle. "From pop-culture portraits to mystical abstracts, they applied their innovative creative visions to the boards and I find each of them very inspiring."
“The collection represents the Tommy Hilfiger brand’s love of blending East Coast prep with West Coast cool, and I’m honored to have the artists’ surfboards included in the program," Hilfiger said.
Apparently Hilfiger is secretly a huge fan of art. He continued: "Art plays a significant role in my own design process and I’m always inspired to collaborate with great artistic talent.”
Hilfiger's new venture was also brought about in part with the Art Production Fund in New York City. The boards are available for purchase in select Tommy Hilfiger stores.