The Oldest Streetwear Brands in Business Today

Freshjive

Years In Business: 24
Established: 1989

Another '80s baby on the list is California-based Freshjive. Designer Rick Klotz has been steering this ship since 1989 under his own terms, and so far it hasn't crashed and burned. Its humble beginnings started with only T-shirts and shorts. Today it produces a full on collection that includes jackets, button-downs, chinos, and more.

On the list of changes through the years is when the brand went through a re-branding of sorts in 2009 by going logo-less. Freshjive's only recognizable mark was a black box tag found on the inside of its garments. Plenty of people who work in marketing would consider the move brand suicide, but the label is still around and Rick Klotz is somewhere giving everyone who doubted his little experiment the middle finger.

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