Years In Business: 14
Streetwear was just a blip in pop culture when Alife became an extraordinary store in downtown NYC. You needed to be buzzed-in to enter its doors, and once you were inside you felt like you were in a really special place. Alife was a place you described to your friends without revealing its location because you wanted to hoard the exclusive pieces for yourself. But of course when you're a cool brand, everyone eventually finds out.
The brand offered a limited streetwear line and its collaborations were always noteworthy. Wu-Tang, Levis, Reebok, and Canada Goose are just a few names the brand has worked with. Alife went on hiatus for a bit, but more importantly, it's making a comeback today. You can start ringing that doorbell again.