Starting a streetwear business may look easy, but it's difficult for a brand to remain relevant while continually pushing itself forward. In streetwear, a label can be cool one day and be in the dump on the next. The market is being flooded by new-wave streetwear brands and only time can tell if they will last. Just take one quick look through The 50 Greatest Streetwear Brands and you'll see that, for various reasons, many of them aren’t standing today.
In the world of streetwear, 10-plus years in the game gives grandfather status to a brand. There are a few names from the ‘80s and ‘90s that have adapted and evolved with the times to still stay in the running today. Some of them even dictate the direction of where streetwear is going. Through the constant change of trends, economic downturns, and people’s tastes looking towards menswear, it's impressive how long these labels have been holding up. Read about The Oldest Streetwear Brands in Business Today.