Marc Jacobs wasn’t mad when Kidult tagged the word “ART” on the storefront his SoHo location last year. In fact, the designer got even by releasing a photo tee of the vandalism and marked the price up to $680. Kidult then responded with his own tee pricing it at £6.89. But it's been a while since we heard from either of them on the incident until now.
The graffiti artist clearly isn’t done attacking the brand’s locations. This time, he targeted the Paris branch with “686”. The graffiti artist went a little further by taking to the rant to his Facebook page, leaving this final statement: “680? 689?…686?! How much are you going to sell this for? #kidultarmyparis.”
We’re still waiting to see what Marc Jacobs will do in response. It would be great if the designer came back with another tee priced at an absurd amount. We doubt anyone bought the last tee at a three-figure price point. This whole deal works out for both parties in the end, because as the old saying goes: “There is no such thing as bad publicity.”