The Complete History of Kanye West's Brand References in Lyrics

Just how many times do you think he mentions Louis Vuitton?

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Image via Complex Original
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From The College Dropout to Yeezus, Kanye's style has gone from pastel rugby shirts and backpacks to leather black jeans and custom Givenchy kilts. In the course of his extensive career, he's garnered a lot of criticism, praise, and name-dropped an incredible amount of brands—75 to be exact. 

We pored over his discography and lengthy list of guest spots to track exactly how many verses show love for the likes of luxury brands Gucci and Hermès to streetwear shout-outs like Diamond Supply Co., LRG, and his unreleased line, Pastelle. The brand the Louis Vuitton Don reps the most? Read on to find out. We're taking you from pink Polos to Margiela jackets as we break down, in alphabetical order, The Complete History of Kanye West's Brand References.

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adidas

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Air Jordan

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Alexander Wang

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American Apparel

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Balmain

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Bape

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Cartier

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Céline

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Chloé

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Christian Dior, Dior Homme

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Christian Louboutin

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Dolce & Gabbana

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Fendi

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Gap, Banana Republic, Old Navy

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Giuseppe Zanotti, Manolo Blahnik

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Givenchy

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Goyard

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Gucci

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Hedi Slimane

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Hermes

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Jeremy Scott

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Jimmy Choo

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Lanvin

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Louis Vuitton

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LRG

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Maison Martin Margiela

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Marc Jacobs

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MCM

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Nike

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Nike Air Yeezy

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Pastelle

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Phillip Lim 3.1

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Polo Ralph Lauren

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Prada

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Pyrex, Just Don, and Diamond Supply Co.

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Ray-Ban

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Reebok

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Rocawear

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Rolex

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Sean John

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Timberland

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Vera Wang

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Versace

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Viktor & Rolf

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Yves St. Laurent

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Additional Brands

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Armani

Total mentions: 2

Lyric: "Hit the track, get the C.R.E.A.M., same story, yo / Trick that on Armani Emporium / It's more important, though"
Song: "I Still Love H.E.R. feat. Kanye West" 
Album: Teriyaki Boyz' Serious Japanese

Lyric: "You just look stupid to be ignorin' the DeLorean / Parked in front of Armani Emporium"
Song: "Diamonds (Remix) feat. Kanye West" 
Album: Unapologetic

Bulgari

Total mentions: 1

Lyric: "It's ironic and whatnot / How I put no ice on the Bulgari watch"
Song: "A Million and One" 
Album: The Graduate Mixtape

Coogi

Total mentions: 2

Lyric: "You sweat her and I ain't talkin 'bout Coogi"
Song: "Gone" 
Album: Late Registration

Lyric: "Stuntin' in our high-top Louies, shorts is the Coogis"
Song: "Runaway Love (Remix)" 
Album: G.O.O.D. Fridays

Fossil

Total mentions: 1

Lyric: "Shorty got a man watch, wrist look colossal / I admit my first watch was a Fossil"
Song: "See Me Now" 
Album: My Beautiful Dark Twisted Fantasy

Hugo Boss

Total mentions: 1

Lyric: "The fur is Hermès, shit that you don't floss / The Goyard so hard man, I'm Hugo's boss"
Song: "The Glory" 
Album: Graduation

Iceberg

Total mentions: 1

Lyric: "It's the Hard Knock Life Tour, sellout / Picture us in the mall, coppin' Iceberg and yell out 'Jigga'"
Song: "Big Brother" 
Album: Graduation

Karl Lagerfeld

Total mentions: 1

Lyric: "I just took your whole life and redesigned it / I think I'm Marc Jacobs, I think I'm Lagerfeld"
Song: "Blazin'" 
Album: Nicki Minaj's Pink Friday

Sergio Tacchini

Total mentions: 1

Lyric: "End up at Marni, Giorgi, and service from Sergio Tacchini"
Song: "See Me Now" 
Album: My Beautiful Dark Twisted Fantasy

Starter

Total mentions: 1

Lyric: "But as a shorty I looked up to the dopeman / Only adult man I knew that wasn't broke, man / Flicking Starter coats, man / Man, you don't know, man"
Song: "We Don't Care" 
Album: The College Dropout

Additional Women's Brands

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Frankie B

Total mentions: 1

Lyric: "OK fair enough, the streets is flarin' up / 'cause they want gun talk, or I don't wear enough / baggy clothes, Reeboks, or Adidas"
Song: "Everything I Am"
Album: Graduation

Forever 21

Total mentions: 1

Lyric: "Rock Forever 21 but just turned thirty"
Song: "Bound 2" 
Album: Yeezus

Marni

Total mentions: 1

Lyric: "End up at Marni, Giorgi, and service from Sergio Tacchini"
Song: "See Me Now" 
Album: My Beautiful Dark Twisted Fantasy

Oscar de la Renta

Total mentions: 1

Lyric: "What party is we goin’ to on Oscar day / 'specially if she can’t get that dress from Oscar de / La Renta, they wouldn’t rent her they couldn’t take the shame"
Song: "Hell of a Life" 
Album: My Beautiful Dark Twisted Fantasy

Stella McCartney

Total mentions: 1

Lyric: "She ain't no hoodrat, she ain't gotta prove that / I peep the McCartneys, Stella got her groove back"
Song: "Throw Some D's (Remix)" 
Album: Can't Tell Me Nothing Mixtape

Tom Binns

Total mentions: 1

Lyric: "Photo shoot at my crib, let's exchange angles / Rocking nothing but them Tom Binns bangles"
Song: "Eyes Closed" 
Album: Eyes Closed Mixtape

Ugg

Total mentions: 1

Lyric: "Now is it just me, or do them Uggs / Have girls be lookin' like sheepskin rugs"
Song: "Gettin' It In" 
Album: Jadakiss' Kiss of Death

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