He doesn't rely on other rappers' co-signs to dictate what he wears.
It's pretty hard to rhyme AMI by Alexandre Mattiussi with anything else, and it's probably why other rappers aren't wearing this French brand yet. Perhaps it's also because AMI doesn't make leather pants. But with one look at the label's current collection, you'll understand why Cole is a huge fan. It also shows that he's not afraid to be the first to rock a designer, instead of waiting for the likes of 'Ye and A$AP Rocky to co-sign one first.