Ice Cold NY’s selection of hats, tees, and socks are anything but basic. The brand has been turning heads with its reflective 3M designs for the past few seasons. The use of 3M makes the clothes look awesome, but the material has a purpose: to help keep bike riders—or even runners and skaters— safe at night.
Now the brand is ready to go even bigger. Ice Cold is presenting a new collaboration with one of the coolest boutiques in the world, colette, for the store’s June Tee of the Month. Ice Cold adds its trademark 3M touches to colette’s signature color palette for a “colette Blue” reflective design that’s ready to shine all day and all night. With the mercury rising and more people likely to be outside riding and running all summer, this is the best shirt to start the summer off with. It's a limited run of 40 shirts, so visit the colette website later today for the drop.