Sequence to Create an Impact

Sequencing is incredibly important and really affects the psychology of the viewing process. Sequencing is so powerful that even when I am knowingly creating specific sequences to evoke emotion in others, I still get emotionally affected myself—and that's the goal. When I go back through my sequences to test out if the feel is right, I know I've got it when I start feeling emo in that perfect way myself. Voodoo, y'all.

In my opinion, the best way to receive the full impact of sequencing is by laying out your site using horizontal scroll—it really allows for a fluidity in viewing and storytelling.

The final four sections are devoted to various considerations in sequencing—you can employ one, some, or all together.

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