Believe it or not, the efficacy of a photography portfolio isn’t determined by pretty pictures or a fancy website. Sorry, dudes. The most powerful portfolios are those that are straightforward and easy to use, have a strong and very intentional curation, and capitalize on nuance to present imagery in an evocative way. 

Viewing a photo portfolio should be an emotional and memorable experience if you set things up the right way. In the slides that follow, we’re going to hold hands—if you want. Really, you’ll learn to put intention behind your portfolio and how to use strategic approaches to make sure your photos are speaking for you the way they should.

12 Rules for Creating an Effective Photography Portfolio

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