Pharrell, like everyone else who's ever seen Despicable Me, must love the minions. They're the hilarious, squeaking, omnipresent beings who are massively loyal to Gru and really do make Despicable Me an instant classic. To celebrate the July 3rd release of Despicable Me 2, and the fact that Pharrell produced the sequel's score, BBC Ice Cream and the film are set to celebrate the mischief that these overall-wearing little green dudes are always getting themselves into.
The shirts play on classic graphics that Ice Cream has put out over the years, and come in two colorways that will go on sale at 12pm EST today over on the BBC Ice Cream shop. In a streetwear world of "meh" collaborations and capsule collections, this is a refreshing partnership that is more about humor than anything else.