Coca-Cola has used the slogan “Ice Cold” from the very start and in 2013 they will take it to the next level. How? For the new Summer 2013 advertising campaign in Columbia, the brand made bottles that are made of ice. Want your drinks extra cold? This may be your move.
A small tag that surrounds the bottle (which also doubles as a bracelet) is meant to make sure your hands do not get too cold. The innovative bottle is also eco-friendly: no bottle waste. We hope the bottle goes international, not only because of the green design but also because, well, who doesn't like a cold Coca-Cola?