One of the most exciting things about London Collections: Men is that numerous small and directional designers are able to showcase their wares to an audience without being completely overshadowed by womenswear and a shit-ton of gigantic fashion houses. An initiative that's had this mission since 2000 is Fashion East, a non-profit that supports and nurtures emerging designers so that they can display their goods on a platform that's just as quality as more established and wealthier brands.
This year, Fashion East provided resources to five up-and-coming British designers that, if you haven't heard their names before, you need to get to know them ASAP. At this point, their collections are definitely a bit out there, but the panel of Fashion East selected them with the confidence that these will be the future of British and international streetwear. Take a look through their SS14 collections, and see if you agree. These are Five Streetwear Brands From London Collections: Men You Need to Get Familiar With Immediately.