Advertising agency JWT Brazil collaborated with the A.C.Camargo Cancer Center and Warner Bros. to offer a unique form of chemotherapy for children. The treatments have been turned into “Superformula,” repackaging medication into Justice League-themed bags. Kids can get inspired by their favorite superheroes to fight off cancer. The doctors also provided special cartoons and comic books featuring superheroes experiencing the same treatments the kids are undergoing.
To get stronger the superheroes in the comic books use the treatments being administered to the children. It's something small that really means a lot to the kids who have had misfortune at such a young age. Below is a video explaining how the repackaging was done.