China is an intriguing and troubling market for designers of high-fashion brands. The country has become the largest consumer of luxury goods, which is an enticing offer for any manufacturer, but the country's iffy trademark laws leave brands in precarious situations. This is further evidenced by 3.1 Phillip Lim's expansion into the Chinese market.
The brand, due to a "trademark squatter" who owns the rights to the 3.1 Phillip Lim name solely in China, is being forced to change its logo for its Chinese products so it can be available to the country's consumers. To be honest, it's a strange move in a high-end industry that prides itself on brand integrity and, at times, an unshakable confidence. Especially for Lim, who is of Chinese heritage himself. But it's good news for China: Now, the country's citizens can dress like Pusha T. Eghckkkk!