10 Ways Tumblr Changed Men's Style

A new crop of style photographers get their work noticed.

Thanks to Tumblr's focus on imagery, a new crop of photographers popped up on the scene, using the increasingly-popular platform as a way to get their work out there. Whereas guys like The Sartorialist, Tommy Ton, and Nam of STREETFSN had seen plenty of their images lifted off their own sites and repurposed on Tumblr, photographers like Justin Chung, Noah Emrich, Ryan Plett, and Giuseppe Santamaria found that by putting their content on Tumblr was a boon to getting eyeballs to look at it. Chung used Tumblr as a springboard to land paid gigs like the most recent Club Monaco campaign, which actually partners with popular Tumblr users to model its latest wares.

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