9. "Premium" denim does not mean "good" denim.
In the early 2000s, "premium denim" brands marketed themselves with their ornate pockets, rockstar/rapper co-signs, and high pricepoints. But that didn't mean the denim was actually any good. Hardly any of it was raw, most of it wasn't selvedge, and Levi's was among the companies still making jeans that were actually high-quality. We're glad that guys got hip to the game and acknowledged artisan brands like Skull, Somet, and 3sixteen, small labels who showed the difference between "premium" denim and "good" denim is quality of the fabric, not back pocket design.