Era Of Prominence: 2005-2006
Pharrell and Nigo's friendship turned into a full collaboration that started the two-headed streetwear monster Billionaire Boys Club/Ice Cream. The former offered a more toned down and casual streetwear line and the latter was a bit on the playful side. You couldn't find him in anything but his own brand during '05 to '06. He fully promoted items like Swarovski crystal BBC shirts that were going for $550 retail and Ice Cream shoes that came in all sorts of "flavors" including beepers, diamonds, and boom boxes.