Era Of Prominence: 2004
Before A Bathing Ape became a big hit in the U.S. it was a brand streetwear heads would geek about on sneaker forums. Pharrell was one of the first major celebrities to really put BAPE on the map. And when it came stateside, you’d be hard-pressed to find a short line in front of Bape’s SoHo location on Saturdays. His close relationship with BAPE’s now retired head honcho, Nigo, afforded him access to all the exclusive pieces kids would line up days ahead for: Bape Stas, full-zip camo hoodies, and varsity jackets.