Being a Hypebeast sucks, bro, but Sir New York is one of the brand's to break away from your keep-up-with-the-Internets ways. The brand was been seen on the backs of A$AP Mob members, but it's also super down-to-earth and is opening its doors for an exclusive shopping experience, in-store party, and backyard BBQ. 

The athletic goth brand—in connection with Coco & Breezy—will hosts its spring 2013 pop-up event this week—giving the public a better introduction to its collection. To top things off, one of NYC's most stylish emcees, MeLo-X, will perform at the event.

The party will talk place at 522 Grand St., Brooklyn, NY. For other RSVP information, party times and dates, and other questions, read the flyer above.