Luxury automotive brand Lincoln is known for its individuality and innovation when it comes to building quality cars, but they also value and encourage those qualities in artists and creatives in other fields. The Reimagine Project is a $1.2 million dollar initiative by Lincoln geared toward promoting and funding relevant art projects that make a difference and that share the brands passion for creativity and thought leadership.
The first funded project began in February at TEDActive where a panel nominated three individuals to create Lincoln-supported projects in the areas of "sustainability, technological eco-systems, and music." Aurora Robson with Project Vortex found new ways to reuse otherwise wasted plastic debris, Andy Cavatorta (pictured above) with The Dervishes created musical instruments that "reflect the intimacy between the Earth's mass and the music created," and Gilberto Esparza used the funding to create auto-photosynthetic plants. The three funded projects will be finalized and shared through short documentaries profiles, and Lincoln has pledged to continue funding more projects in the future.
For more information on The Reimagine Project and other difference-making initiatives by Lincoln, visit now.Lincoln.com.