James Franco is the world's infatuation. It seems like every week a new project revolving around the actor is announced (but we can't really speak, he's currently covering our magazine).

Franco is apparently opening a solo exhibition on June 6 at the Pace Gallery's London location. The show is going to be "hosted" by artist Douglas Gordon. The exhibition is entitled “Psycho Nacirema” (which is America backwards... ah you see what they did there?) and according to a press release it will display multi-media installations. The show is a reworking of the film by Hitchcock that “heighten[s] the psychological entrapment set out by Hitchcock, beckoning the audience to become a participating character within the plot." Intense.

Only days following the exhibit, Franco is co-curating a group exhibition at Victoria Miro entitled, "Cinematic Visions: Painting at the Edge of Reality." That show will include British artist and film director Isaac Julien along with London gallery's director, Glenn Scott Wright. Franco is also due to star in a video work by Paul McCarthy and his son Damon called "Rebel Dabble Babble." It will open at New York’s Hauser & Wirth gallery June 20.

[via TheArtNewsPaper]