Drake is trying to start new trends by being the first (and only person) to wear Dada in 2013. Is he the dude that can bring it back? The house Damani Dada built started in 1995 with T-shirts and hats, but soon grew into popularity when it branched out into footwear.
In its heyday, Chris Webber and Latrell Sprewell were endorsed by the brand, and everyone remembers the DaDa Supreme sneakers—which came with spinners and chrome on the uppers. So does a hit-making rapper make Dada legitimately cool again? Or is this one trend that started from the bottom... and should've stayed there?