Whether we think it's real or not, the weight, use, and perception of models in the fashion industry goes pretty deep. As dudes, most of us pay no mind to a too-skinny model, but the effects can wreak havoc on women who consume the media. Even if you don't read women's fashion magazines, there's a decent chance you've probably shopped at H&M in the past. It's OK, the prices are too good to pass up. But the brand's CEO, Karl-Johan Persson, is forward enough to admit that his brand has effed up in the past, and is looking to make a change.
We've seen the fast-fashion brand just casually toss in plus-sized models in recent campaigns, but Persson admitted to Metro that it was not always the case: "Some of the models we’ve had have been too skinny. That’s something we think a lot about and are working on."
And the change is apparent. Especially since the brand used a healthy-looking Beyoncé for this season's campaign. "By and large, I think we’ve succeeded: we’ve many different kinds of models from different ethnic backgrounds. In our last campaign we had a somewhat more buxom model, and now we’re having Beyoncé, who’s a bit curvier as well," Persson said. "There are models who are too thin or obviously underweight, but there are also those who are just thin, and they’re the ones we should keep working with."
Where do you stand on this issue? Do you enjoy seeing "normal" looking women in campaigns, or would you rather fashion stayed with its thin roots?