Fruition Las Vegas is shaking up the retail game on the West Coast by opening a Los Angeles location that is sure to become a shopping mecca for the stylish. The store will serve as a landmark for the "777" movement in which the founders' efforts and ideas established in Las Vegas will be brought not only to L.A., but around the globe.
If you live in L.A., you may have already seen the artistic interpretations of the numbers "777" via guerrilla marketing stickers.
"It was only seven years ago when we first opened our doors in Las Vegas as a palpable fashion mood board and idea laboratory," says Chris Julian, founder and co-owner of Fruition Las Vegas. "Now, we are looking forward to bringing a new spark of innovation to L.A. as we continue to push our philanthropically-anchored retail model, and seven is a number with a strong significance to completion."
The launch of the new store will also coincide with a drop of several limited-edition, and soon to be coveted collaborations from Virgil Abloh's Pyrex, Dr. Romanelli, Ben Baller, and Fashion Figure Inc.
Fruition Las Vegas' Los Angeles store will offer current season clothing from brands like Katy Eary, Shaun Samson, KTZ, 3.1 Phillip Lim, and Nike NSW, along with a carefully curated selection of vintage and archival pieces from Lanvin, Commes Des Garcons, Givenchy, Balmain, Raf Simons, and Bape.
The store will officially open to the public on June 2, with a launch party happening on June 1. Look out for more information over the next few days on Complex.