A History of Versace in Hip-Hop

The Notorious B.I.G. "Hypnotize" (1997)

Lyric: "Miami, D.C., prefer Versace"

Biggie may have been referencing two Versace-loving U.S cities in the verse, but his single "Hypnotize" captured a global audience. The last single released during his lifetime skyrocketed to the top of the Billboard charts and reached No. 1 in the UK as well. The song's next-level video announcing his sophomore album Life After Death was flooded with Versace. And then, suddenly, he was gone—and all we had left was his legacy of music and style.

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