True Or False: TRUE
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In one of the ballsiest hip-hop moments in pop culture history, LL Cool J freestyled in front of the camera for a Gap commercial, visibly wearing a FUBU "fb" hat, who he was also endorsing at the time. He snuck in a reference saying "For Us By Us, on the low," and when the commercial hit national airwaves FUBU was pushed into the subconscious of people everywhere, courtesy of the Gap.