Visible Influence: Supreme, Limited-Edition Streetwear, Collaborations, Artist Collaborations
What started as a skate brand really set the model for what a good "streetwear" brand could become. Limited distribution, very, very controlled flow of the product, and a "if you don't get it, you don't get it" sort of mentality propelled Supreme into what it is today. Many brands have tried to emulate them, but no other company really defines East Coast skateboarding culture quite like Supreme. Throw in collaborations with artists like Damien Hirst and Ramellzee, and current brand evangelists ranging from Tyler, The Creator to Glenn O'Brien, and it's evident that Supreme is one of the few brands that's been able to sustain itself solely on the currency of cool.