Shop-in-shops are great for hard-to-find brands to become more accessible to their loyal customers. Woolrich John Rich & Bros. might not be the most obscure menswear brand—it's actually far from it, but the heritage brand recently set up a customized display in Brooklyn's Smith + Butler.
The shop is 250-square-feet and will sell the brand's complete spring/summer 2013 collection. If you want some great, but understated clothes, head to 225 Smith St., New York City to check out the display.
