Earlier, we revealed that Danny Brown would be part of Uniqlo's latest marketing campaign. Now, the Japanese retailer has released a short clip that features Brown, but surprisingly he doesn't talk about his style; rather his coming up as an emcee. You'll hear anecdotes about how his parents met, when he first started to rhyme, and how he did a brief bid in prison. Watch the video above to see the whole ad.

[via Uniqlo]