Following the TriBeCa Film Festival premiere of his new HBO documentary, Inside Out, JR has been commissioned by Times Square Arts to fill not only their screens with images after midnight, but also the ground. He's decided to bring the Inside Out truck, that he also took to the Hurricane Sandy-stricken Rockaways, the Bronx, and Staten Island over the weekend, to tourist-filled Times Square. After waiting in line, one gets their photo taken in the truck's photo booth, and then it gets printed for free. Afterward, you paste it on the ground, taking back the advertising of the space with the identities of the people that occupy it.

Be a part of Inside Out in Times Square everyday from 12 p.m. to 8 p.m. through May 10, and watch the HBO premiere of the documentary on May 20, 2013.