James Franco and Gucci are no strangers to each other. The actor has appeared in ads for the luxury company’s lines of colognes before. In a working relationship since 2007, the actor takes his turn behind the lens to shoot the high-fashion brand’s creative director, Frida Giannini, in this new Gucci documentary. Titled “The Director”, the film was presented at the Tribeca Film Festival showing audiences a glimpse behind the workings of a global fashion company. Check the preview out above.