Japanese fashion brand Y-3 is changing up the game. To promote their new Spring/Summer line, they have released an interactive video campaign. Photographer and director Pierre Debusschere shot a series of scenes of models wearing the new looks, creating the fashion film that appears below. However, users can also go to the accompanying website and create their own film out of the shots. Simply press any combinations of letters and numbers to form your own personalized video which can be recorded and shared. Check it out here.

[via VMagazine]