Everyone is going digital and that includes the newest scent from Bond No. 9. It’s the first “digital fragrance”, but it’s not an app that magically emits scents from your phone. Named the HTTP://WWW.BONDNO9.COM, the bottle for unisex scent is designed as a 3D QR code that you scan to purchase. The QR code will also work through ads and the brand’s Bondmobile, because you will not find this in stores, but only on the interwebs at a retail price of $250. So if you plan on wearing this aroma start scanning.

RELATED: The Best Colognes for Men

[via wwd]