Adidas Y-3 Creates an Interactive Film Campaign for Spring/Summer 2013 (Video)

Always pushing the innovative envelope when it comes to designing athletic gear, adidas Y-3 uses the same inventive mindset for its newest campaign. The brand is changing the way people are viewing its new collection by introducing its Interactive Film Campaign. A study on movement, distortion, and transformation, the new collection is presented to you by way of videos, which can be remixed with ambient audio and trippy visual effects. Head to the Y-3 website for full interactive features. Practice composing your video, hit record, and share your visual masterpiece with friends.

[via FuckingYoung]

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Tags: adidas-y-3, y-3, video, spring-summer-2013
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