'Lo Heads had been eating up designer Ralph Lauren's aspirational take on American sportswear since the '80s, coveting gear like Polo Bear sweaters and goose down jackets emblazoned with images of skiiers. But 1993 also saw the introduction of Polo Sport, which became one of the '90s most memorable lines until the early 2000s. A sportier take on Ralph Lauren's usual preppy gear, it helped inform the design of the blue label collection, which shifted towards bubble jackets and anoraks rather than sportcoats and cricket sweaters.
In 1993, Ralph Lauren enlisted black model Tyson Beckford to be the brand's face, an inadvertent nod to the burgeoning demographic of young 'Lo fans. A year later, when Raekwon rocked the now-infamous Snow Beach jacket from the designer's Cold Wave collection in the video for "Can It Be All So Simple," people flipped. It sort of legitimized these cult pockets of Polo diehards, while at the same time causing many kids to see what he was rocking and instantly go, "Yo... I NEED THAT."