Location: Ghent, Belgium

A fusion hair salon, cafe, and laundrette, Wasbar tries to solve the problem of laundry by making it as pleasant as possible. The design team at Pinkeye strove to make a solid, marketable identity for Wasbar in order to accommodate future expansion. The resulting image is a bright space with modern and vintage furniture, branded with a graphic peg and bottle opener logo. A chain of stores around Belgium might be in the works, but we imagine laundromat customers around the world are simply waiting for a location to open near them.