5. There is an obvious language barrier
Sure, plenty of sites have language options, especially when you're looking at places that cater to the European and Asian marketsâ€”but they don't have as big of a language barrier that fake sites do. Remember the big mess Abercrombie & Fitch found themselves in when crappy translation software on a bootleg site stuck a racial epithet in the name of a color? Likewise, the product copy sounds straight off of Engrish.com. Anything that horribly speaks to the strength of the brand more than the specific product is cause for alarm.