10 Reasons Your Clothing Brand Sucks

You're doing it wrong.

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Complex Original

Image via Complex Original

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Everyone wants to start a clothing brand these days. From the outside, it seems easy enough—make a couple of T-shirts, maybe sell them online, and then rake in the cash, right? Wrong. For every successful brand, there are way, way more that go under long before they even get a chance at the spotlight.

Running a clothing label is one of the most time-consuming and expensive undertakings someone can attempt, and there are plenty of ways it can go south quick. Do you think your stuff's not getting the shine it deserves? Maybe you need to pay attention to these 10 Reasons Your Clothing Brand Sucks.

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10. You have no identity

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9. Your friends won't even co-sign it

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8. There's a lack of authenticity

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7. You're a rebel without a cause

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6. You're a one-trick pony

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5. Copying without saying something is just plagiarism

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4. You depend too much on "marketing"

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3. Your ideas are better than your execution

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2. You don't bring anything new or unique to the table

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1. Your product isn't as good as it should be

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