Diesel founder Renzo Rosso put the brand up for sale on eBay
In a stroke of genius, Diesel founder Renzo Rosso put up his denim brand up for sale on eBay. He tweeted "Finally something nice on @eBay... office supplies and inventory included... an offer you can't refuse... :-))."
Apparently, some people really couldn't refuse. According to the company, Diesel fans placed bids to save it from potential Chinese investors. Hmm. eBay removed the listing an hour later, but it was great while it lasted.