Year Company Founded: 1937
Year Logo Introduced: 1930s
Logo Designer: Undisclosed
Company Founder: Kiichiro Toyoda
The 1937 (current) Toyota logo was chosen from 27,000 entries that were submitted to a public competition. The winner of the 1937 competition was a design incorporating the three Japanese katakana letters for "Toyoda" in a circle. Toyoda was the original name of the company, taken from the last name of the founder, Kiichiro Toyoda. Even though the company was renamed to "Toyota Motor Company" that same year, the logo remains inspired by "Toyoda."