Year Company Founded: 1899
Year Logo Introduced: 1944
Logo Designer: Dik Browne (1944)
Company Founders: Minor C. Keith, Boston Fruit Company
Miss Chiquita was introduced as the logo and mascot for the banana company in 1944 and was drawn by artist Dik Browne. In the early years, Miss Chiquita appeared on radio shows and made many guest appearances in movies, commercials, and even the Boston Pops Symphony Orchestra. The banana, Miss Chiquita, was changed into a woman with a fruit hat in 1987. The current logo features a rough rendering of the woman above the brand name on a blue seal.