Roots: Founded by Kevin Susienka and Steve Costello in 2006 in Somerville, Massachusetts.
Harsh weather, cracked pavement, angry cops—all things that make Raw New England just so raw. The name is also an acronym for Ready Amongst Willing—a perfect moniker for one of the East Coast's toughest brands. Raw's product drops aren't quite as frequent or bountiful as some other brands on this list, but the decks, tees, hoodies, and caps with the bold RAW logo are must-haves for New England's skate crowd. Visit the brand's shops in Boston, or the new joint in CT to get the goods in person.